All organisations have access to a rich pool of internal and external data, but very few take full advantage. CIL’s team of data scientists support evidence-based, data-driven business decisions by helping to answer questions that were previously unanswerable. These insights provide a unique understanding of the challenges and opportunities facing a business, bringing clarity to future strategy.

Our expertise We have extensive experience applying advanced analytics approaches to support a range of business needs:

Strategic management advice
Supporting management teams to make informed commercially linked decisions

Operational guidance
Working with businesses and investors to identify areas for improved efficiency, including guidance on the management and use of business data.

Due diligence support
Assessing commercial performance and future growth potential through the investment process.

 
Our expertise We have extensive experience applying advanced analytics approaches to support a range of business needs:

Strategic management advice
Supporting management teams to make informed commercially linked decisions

Operational guidance
Working with businesses and investors to identify areas for improved efficiency, including guidance on the management and use of business data.

Due diligence support
Assessing commercial performance and future growth potential through the investment process.

What we do Some of the ways we help organisations include:

Data strategy audit
Auditing the data culture of a business and implementing change to provide a competitive edge.

Digital listening tools
Analysing social media sentiment, online reviews and commentary to unearth data-driven customer insight.

Micro-market segmentation
Providing a granular map of a business’s competitive landscape and the drivers of a given market to inform strategic decisions.

Customer behavioural analysis
Identifying commercially relevant customer behaviours, demographic trends and performing market basket analysis by conducting in-depth analysis of available transactional and customer data.

Pricing strategy
Helping businesses to maximise revenue and customer loyalty through evidence-based pricing models.

Location planning and site roll-out
Optimising existing locations or identifying new sites for roll-out by assessing the key metrics that define a successful site.

Network design and optimisation
Ensuring efficiency of distribution, resource planning and geographic coverage through auditing the performance of current sales territories.

Pitch and tender support
Creating a winning edge for organisations by providing bespoke analysis for competitive tenders and pitches

 
What we do Some of the ways we help organisations include:

Data strategy audit
Auditing the data culture of a business and implementing change to provide a competitive edge.

Digital listening tools
Analysing social media sentiment, online reviews and commentary to unearth data-driven customer insight.

Micro-market segmentation
Providing a granular map of a business’s competitive landscape and the drivers of a given market to inform strategic decisions.

Customer behavioural analysis
Identifying commercially relevant customer behaviours, demographic trends and performing market basket analysis by conducting in-depth analysis of available transactional and customer data.

Pricing strategy
Helping businesses to maximise revenue and customer loyalty through evidence-based pricing models.

Location planning and site roll-out
Optimising existing locations or identifying new sites for roll-out by assessing the key metrics that define a successful site.

Network design and optimisation
Ensuring efficiency of distribution, resource planning and geographic coverage through auditing the performance of current sales territories.

Pitch and tender support
Creating a winning edge for organisations by providing bespoke analysis for competitive tenders and pitches

Case studies

Micro-market segmentation

A US pharmaceutical services client engaged CIL to help identify opportunities for European expansion.

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Digital Voice of the Customer

A travel business wanted to identify customer sentiment towards their brand and compare this to that of its closest competitors.

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Network optimisation

A business providing services to the road network wanted to quantify the quality of their coverage at different drivetime KPIs. They wanted to use this analysis to identify opportunities to consolidate or add to the network to improve service quality and allow the business to compete more competitively for national contracts.

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Get in touch If you would like to find out more about how CIL's advanced analytics practice could support you, please contact the team below.

Liam McGuinness
Liam is the partner in charge of our advanced analytics practice, and also leads our consumer sector work.

Email

 

 

 

 

James Fothergill
James is CIL’s advanced analytics manager, with oversight over all of CIL’s advanced analytics engagements

Email

 
Get in touch If you would like to find out more about how CIL's advanced analytics practice could support you, please contact the team below.

Liam McGuinness
Liam is the partner in charge of our advanced analytics practice, and also leads our consumer sector work.

Email

 

 

 

 

James Fothergill
James is CIL’s advanced analytics manager, with oversight over all of CIL’s advanced analytics engagements

Email