George Jaye

George is an Associate Director at CIL and focuses on the firm’s US Consumer practice. Since joining in 2016, he has built deep experience advising clients on M&A and growth strategy, particularly in branded consumer products.

His recent work spans pet care, health & beauty, outdoor recreation, toys & gifting, and food & beverage—helping clients navigate dynamic markets and make confident decisions.

George holds a BSc in Business and an MSc in Economics & Finance from the University of Bristol.