Corporate Strategy

We help ambitious businesses build scalable competitive advantage and guide management teams towards their clearest, fastest route to growth, always keeping an eye on future positioning and emerging trends. Whether you're solving a strategic challenge, navigating technical complexity, or preparing for what’s next, we bring sharp thinking and structured support that moves you forward.

We help our clients

Growth doesn’t happen by accident. We help leadership teams define where to play and how to win, balancing vision with practical steps that make real impact.
When challenges stack up, commercial, structural, or technical, we help you work out what’s holding you back, what’s worth fixing, and what should come next.
It’s easy for strategy to drift. We keep teams focused on what drives results, whether that’s short-term targets, increasing shareholder value or helping business positioning longer-term for a future exit event.
From pricing and market entry to M&A and capability building, we help clients make decisions with clarity. Our analytical approach, coupled with sector expertise helps you to mitigate risk through focusing on what really drives performance in your sector.

Case Studies

Expertise in action

Growth strategy development

What does it take to turn a mature benefits provider into a double-digit growth story?

Personal Group, an AIM listed provider of insurance and employee benefits, needed clarity on where to focus for future growth across insurance and benefits, to satisfy investor expectations. CIL supported the CEO through three key strategy phases: market sizing, proposition focus and product development. The result: 18% uplift in insurance sales, renewed contracts, and a share price that more than doubled.

Customer segmentation and GTM

How did a merged group clarify customer needs across a diverse customer base?

Following the merger of two leading service providers into the built environment, the combined group faced a fragmented customer landscape with varied requirements by size, sector and service type. CIL mapped the full customer base and identified distinct needs and buying behaviours, creating a clear segmentation framework to inform a coherent go-to-market strategy. This insight shaped the design of the operating model, enabling the group to structure sales, account management and brand positioning around customer needs.

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Data-led pricing optimization

What does it take for a business services provider to raise prices without losing customers?

A business services provider wanted to optimize pricing to drive long-term value. CIL spoke to more than 140 customers, tested pricing in the market, and performed CRM cohort analysis to identify opportunities. The outcome: a 16% price increase, achieved without reducing conversion rates or increasing churn.

Automated market share analytics

How did better data reveal the strongest regions for growth?

A property services business with ambitious growth ambitions relied on manual Excel analysis that left material gaps in market visibility. CIL automated the extraction and transformation of market-share data into Power BI dashboards, giving leaders a single, timely view of trends, local performance pockets, and competitor activity. This on-demand insight enabled the client to benchmark effectively, pinpoint attractive acquisition targets, and empower branch teams with actionable intelligence for day-to-day growth decisions.

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Productivity performance reporting

How did better data visibility help a business cut hours leakage by 70%?

A financial services group lacked the reporting tools to effectively drive value across its offices and through employee productivity and performance initiatives. CIL overhauled the reporting infrastructure, building streamlined data pipelines and dynamic Tableau dashboards. The new reporting suite included traffic-light signaling and month-end position predictions against target, making it easy to spot variances in performance against plan early. Within weeks, the client saw a 70% drop in hours leakage and gained a stronger data foundation to support performance and growth.

Enterprise pricing assessment

How did competitor benchmarking de-risk a critical pricing decision?

A technology business launching a major platform needed to set the right price the first time, with limited opportunities and a high cost of sale. CIL combined competitor benchmarking with customer insights to define optimal positioning and target segments. The result gave leadership confidence to capture value from day one without risking competitiveness.

Services

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Data, Analytics & Artificial Intelligence

Understand your business performance in real time. We help you bring together complex data from across your organization and turn it into insight. We deliver management information that works harder and is focused on the key commercial questions.

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Go-to-market & sales effectiveness

Bring your strategy to life with a commercial engine that works end-to-end. We help define the offer, the audience and how to win, then strengthen the sales capability behind it. That means clarifying roles, sharpening processes and focusing teams on what drives performance. With the right structure and insight in place, you can engage customers with confidence and convert strategy into measurable growth.

Growth prioritization

Focus efforts where it matters. We help you decide which growth areas are worth pursuing, and which are not.

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Market entry strategy

Step into new markets with confidence. We help you seize the opportunity, shape your approach and prepare the business to scale. Whether organic or inorganic, our well-honed approach can help accelerate international expansion and unlock value.