Media

Across the media landscape, staying still is the fastest way to fall behind. Audience expectations shift. Technological change renders legacy infrastructure redundant. Business models bend under pressure. We help ambitious businesses go further, asking the questions that expose risk and reveal opportunity. Whatever the challenge, our work is focused, actionable and built around your world.

We help our clients:

Content, distribution, monetization, infrastructure – media businesses are deeply connected. We bring a joined-up view of how value flows through the ecosystem and how to position for growth within it.
Media businesses are facing growing commercial pressure – from rising costs to shifting audience value. We help management teams respond with confidence: strengthening business models, improving efficiency, and investing where it makes the biggest difference.
Automation, AI, production innovation and changing search behavior are redrawing the map. We help clients stay ahead – spotting opportunity, maintaining relevance and embedding technology in ways that enable efficiency.
From subscription to ad-funded, freemium to data-as-a-service – value is shifting. We help clients rethink pricing, open up new revenue streams and integrate more deeply into customer workflows to secure long-term competitive advantage.
In crowded markets, standing still means falling behind. We help businesses sharpen propositions, evolve brand strategy and optimize how services are positioned, delivered and scaled.

Case Studies

Expertise in action

Subscription pricing and packaging

Why did a digital content platform rethink its subscription model?

A digital content platform needed to modernize its subscription model – it had lost pricing control and wanted to better serve the needs of all its users. CIL helped redesign their pricing and packaging through customer research and business data analysis. The new structure opened underserved segments while maximizing value from existing users, driving a 15% uplift in EBITDA.

Data strategy and delivery

How did clearer data priorities help a business focus on growth?

A media business with multiple brands and revenue streams struggled to articulate the impact that stronger data and analytics could deliver. CIL provided long-term support to define their data strategy, before building a centralized cloud data infrastructure, unifying five siloed sources into a single source of truth and delivering tailored Power BI dashboards. This gave leadership consistent visibility of commercial and financial performance, while a new cloud architecture ensured scalability. The business is now equipped with the tools and talent to turn data into a driver of strategy and commercial outcomes.

Three things on influencer marketing

Influencer marketing is evolving rapidly, reshaping how brands build reach, engagement, and authenticity in social channels.

Luke Rowell, a Partner in our Media Practice, shares three key insights on where the market is heading.

Sub-sector expertise

We work across the media landscape, supporting both global leaders and high-growth challengers. Our breadth and depth of sector knowledge mean we can spot patterns, draw connections and bring fresh perspectives across our sub-sectors.

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