Value Creation
We don’t just find value. We help build it – clearly, quickly, and in ways that last. We push past the obvious to uncover what really drives performance. Private equity investors have a unique opportunity to shape the businesses they back. We work with investors, Operating Partners, and leadership teams to cut through complexity, focus where it counts, and move quickly to deliver lasting value.
We help our clients
Case Studies
Expertise in action
Acquisition target screening
What does it take to find the standout in a sea of potential acquisitions?
A manufacturer exploring US expansion through acquisition asked CIL to help identify the most strategically aligned targets. Using internal market insight and clearly defined screening criteria, we narrowed a long list of 2,700 companies down to just five. Our analysis helped pinpoint the top opportunities, giving the client the confidence to move forward with a preferred target.
Customer segmentation and GTM
How did a merged group clarify customer needs across a diverse customer base?
Following the merger of two leading service providers into the built environment, the combined group faced a fragmented customer landscape with varied requirements by size, sector and service type. CIL mapped the full customer base and identified distinct needs and buying behaviours, creating a clear segmentation framework to inform a coherent go-to-market strategy. This insight shaped the design of the operating model, enabling the group to structure sales, account management and brand positioning around customer needs.
Strengthening sales positioning
How did sharper competitive insight equip a tech sales team to win more effectively?
A technology business operated with an insight gap on competitor offerings and pricing, limiting sales effectiveness. CIL reviewed competitor propositions and conducted targeted external interviews to gather fresh intelligence, distilling this into sales-ready battlecards covering product insight, positioning and objection handling. The work improved sales confidence, consistency and effectiveness, supporting stronger win rates.
Location analytics model
How did a growing hospitality business pinpoint hundreds of new site opportunities?
A premium bakery chain with national growth ambitions needed clarity on where to expand and how far. CIL developed a predictive model using their sales and internal data alongside, demographic, scale, and supply chain data to quantify the profitability of potential sites and inform their roll out strategy. The analysis revealed more than 370 viable site opportunities and helped shape a regional strategy to deliver efficient, scalable growth.
Pricing strategy review
How did fast customer insight give an education business the clarity to sharpen pricing before scaling?
An education business wanted to refine its pricing approach ahead of a critical period of growth. CIL launched a customer survey within days and to quickly get to the heart of the data. Within two weeks, CIL made precise price recommendations, optimizing the client’s positioning, and simultaneously identified the best response to emerging competitive threats.
Smarter market studies, stronger value creation
Alex Marshall and Axel Leichum discuss how market studies are evolving into practical blueprints for value creation.
Services
Growth prioritization & value creation planning
01
Growth prioritization & value creation planning
We help businesses focus on the growth levers that create the most value and turn them into early, measurable results. That means cutting through competing priorities, sizing and assessing opportunities and understanding where the greatest potential lies whether that is international expansion, entry into new markets, launching new products or pricing. We then work with leadership teams to create focused value creation plans that build momentum from day one. The result is sharper direction, faster decisions and early wins that set value creation on a confident path.
Go-to-market
02
Go-to-market
We help businesses bring products and services to market with clarity and commercial strength. That starts with shaping the right offer, choosing the best route to market and building a focused commercial plan. We then strengthen the sales operation behind it – clarifying roles, streamlining processes and aligning teams so execution is consistent and effective. With the right structure and insight in place, you can engage customers with confidence and convert strategy into real growth.
Buy & build
03
Buy & build
Grow through smart, well timed acquisitions. We help you define your priorities, identify the right targets, assess fit quickly and execute with confidence – so you can build scale and value efficiently. We then support the integration to maximize the value of the combined business and demonstrate returns to shareholders.
Pricing & Commercial Excellence
04
Pricing & Commercial Excellence
Price with precision to unlock commercial value. We help you identify pricing headroom, strengthen pricing operations, and align pricing with growth strategy. When done well, pricing doesn’t just boost margins – it improves resilience, drives top-line growth, and enhances enterprise value.
Data, Analytics & Artificial Intelligence
05
Data, Analytics & Artificial Intelligence
Use your data to tell a stronger value story and make better decisions along the way. We help businesses design clear dashboards, build structured performance datasets and shape the commercial data strategy behind them – improving access, enhancing your offer and unlocking more value for customers. As AI becomes part of everyday workflows, we show where it can add real advantage, from automating insight to strengthening analysis. The result is commercial clarity that stands up to questions.
Insights
Team
Meet the experts
