Liam McGuinness

Liam is a Partner at CIL and leads the firm’s Consumer practice. He works with clients across fast-moving sectors including leisure, hospitality, and health & wellness.

Over the years, Liam has supported a wide range of businesses from leading staycation and outbound travel operators to high-growth fitness concepts, consumer health products and consumer services.

Liam also co-leads CIL’s Advanced Analytics team, where he helps clients bring data and strategy together. His recent work includes projects in internal reporting, white space assessment, location strategy, and customer segmentation.

He holds a first-class degree in Business Administration from the University of Bath. Liam is a father of three, a keen sportsman, and a competitive fitness athlete. He is also an investor in Remaker, a start-up focused on fitness technology. He is also a member of UK Hospitality and the NCC.