CIL supports The Independent x Missing People Christmas campaign

We’re proud to share that CIL Strategy Consultants has donated £5,000 to support The Independent’s Christmas fundraising appeal in partnership with the charity Missing People.

This year’s campaign is helping to launch SafeCall – a ground-breaking new service to reach the 70,000 children who go missing in the UK every year. SafeCall will provide young people with multiple ways to seek help, including:

• A dedicated UK Helpline offering chat, text, phone and WhatsApp support
• A 24/7 chatbot for guidance when the helpline is closed
• A new website with youth-focused advice and information
• Proactive outreach, working with UK police
• Awareness campaigns across social media and out-of-home channels

Developed with and for young people, SafeCall has been co-designed by Missing People’s Young Advisors – ensuring the service truly reflects the experiences and needs of those it aims to help.

“Children facing harm or exploitation often feel invisible. SafeCall will be shaped by their voices – offering a safe, confidential space where they’re heard, supported, and protected.”
— Jo Youle OBE, Chief Executive, Missing People

Sir Keir Starmer hailed the campaign: “Every child deserves safety and support, which is why this initiative, designed by young people with young people in mind, is so important. I commend all those working to make this service a reality and urge those who can to consider supporting this cause.”

The campaign aims to raise £165,000 to launch SafeCall across the UK, and CIL’s donation will help bring this vital service to life – providing missing young people with someone to turn to when they need it most.

Following the success of last year’s Brick By Brick campaign with Refuge, which raised over £500,000, this new partnership continues The Independent’s commitment to tackling urgent social issues through action and awareness.

To learn more about the campaign or donate personally, visit here or text SAFE to 70577 to give £10.