Building a digital agency group

For many years, marketing services have been dominated by publicly listed holding companies. However, a new breed of digital-first group, with a very different model, is taking share.

There are many opportunities for investors and businesses in the marketing services space. This insight piece explores how M&A can turbocharge a group’s growth and what to prioritise when it comes to an optimal acquisition strategy. CIL’s Media Practice examines why defining and implementing the group’s future model should be carefully considered and how it can be optimised to deliver value.