Tech expands opportunities for lower-tier sports
CIL’s Media practice uncovers fresh strategies to boost sports revenue through media rights, sponsorship, and matchday merchandising.
Digital engagement and the new winners in sport
Sporting organizations have seen a period of significant revenue growth, driven in particular by record broadcast rights. However, the benefits have mostly accrued to the few top-tier sports that attract global audiences; lower-tier sports have been left behind.
As sports fans increasingly turn to digital channels, new opportunities are opening up for all tiers of sports to grow audiences, deepen engagement, and increase revenues.
This piece considers the implications of these new models on both short-term and long-term commercial strategies and the demand for increasingly sophisticated strategic partners to help optimize these opportunities.
