Strategic pricing: A methodical approach
CIL’s Pricing practice shows how PE firms drive value through strategic pricing - once for multinationals, now key to mid-market growth.
CIL’s Pricing practice examines the opportunities for private equity firms to drive value by developing greater proficiency and confidence in commercial optimization, especially pricing strategies.
Sophisticated, evidence-based pricing optimization used to be the preserve of large multinationals but is increasingly becoming a source of competitive advantage for high-growth mid-market businesses.
This shift presents both opportunities and challenges for private equity firms, emphasizing the importance of strategic pricing as a key driver of value creation. While some PE firms have adopted a more cautious approach to utilizing pricing strategies, the landscape is shifting. It is now essential to move beyond traditional methods and prioritize effective pricing as a significant lever. Although potential obstacles may exist, the benefits of pricing optimization are undeniable and long-lasting. The sooner firms embrace strategic pricing, the sooner they can unlock untapped potential throughout the lifecycle of their portfolio companies.
