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Media
The media landscape is changing dramatically as digital is altering not only how content is distributed and consumed, but also the very nature of the content itself. There is a shift to personalized, interactive media, the growing importance of the data associated with both the content and the consumer, and the emergence of new business models.
These changes are having knock-on effects across media value chains. There is demand for more flexible approaches to technology and services, for the cost benefits of multi-client platforms and cloud solutions and for more sophisticated analytics to target and tailor to end-users.
In this environment, incumbents are having to work harder to maintain their positions and evolve their models; while new players, without the baggage of mature businesses, are seeing opportunities to disrupt media markets.
Marketing technology and services: our work in this space covers ad tech, digital agencies, research and data, branding and content, ad tech, media audit, advertising clearance, PR and broader marketing solutions.
Consumer media: we have considerable experience working with leading players in broadcast, production, pay-TV, sports and games.
Business media: our work covers many verticals (such as legal and business information, energy, automotive and education); contract publishing, events and conferences.
Media technology and services: we have done significant work in studios, broadcast operations and sports technology and have in-depth knowledge of media services across the content and sports value chains.
Marketing technology and services: our work in this space covers ad tech, digital agencies, research and data, branding and content, ad tech, media audit, advertising clearance, PR and broader marketing solutions.
Consumer media: we have considerable experience working with leading players in broadcast, production, pay-TV, sports and games.
Business media: our work covers many verticals (such as legal and business information, energy, automotive and education); contract publishing, events and conferences.
Media technology and services: we have done significant work in studios, broadcast operations and sports technology and have in-depth knowledge of media services across the content and sports value chains.
Digital transitioning: previous engagements have given us experience in helping media companies evolve their business models from content to data to embedded workflows.
Bolt-on strategy & market mapping: we are increasingly supporting businesses’ M&A strategies, focusing on identifying targets with complementary capabilities to expand service offerings.
Performance improvement: we have developed a proprietary data set that allows marketing companies to assess their performance on key criteria against an anonymous set of their peers, to identify areas for operational improvement.
Ongoing strategic support: we have a track record of providing ongoing support to our clients to assist strategic visioning and business planning.
Platform delivery: a key theme of much of our work is helping businesses shift their delivery focus from single platform playout to more agile, best-of-breed solutions.
Media forecasting: we have developed a proprietary database of historic and future production trends (e.g. success of genres, formats and production companies) which can be used by players in the sector to inform strategic decision making.
Digital transitioning: previous engagements have given us experience in helping media companies evolve their business models from content to data to embedded workflows.
Bolt-on strategy & market mapping: we are increasingly supporting businesses’ M&A strategies, focusing on identifying targets with complementary capabilities to expand service offerings.
Performance improvement: we have developed a proprietary data set that allows marketing companies to assess their performance on key criteria against an anonymous set of their peers, to identify areas for operational improvement.
Ongoing strategic support: we have a track record of providing ongoing support to our clients to assist strategic visioning and business planning.
Platform delivery: a key theme of much of our work is helping businesses shift their delivery focus from single platform playout to more agile, best-of-breed solutions.
Media forecasting: we have developed a proprietary database of historic and future production trends (e.g. success of genres, formats and production companies) which can be used by players in the sector to inform strategic decision making.
Building a digital agency group
For many years, marketing services have been dominated by publicly listed holding companies. However, a new breed of digital-first group, with a very different model, is taking share.
What does the future hold for digital marketing agencies?
Digital-first brands are bringing digital marketing in-house. So how do agencies need to evolve to remain relevant?
How technology is moving sports forward
In this video, Tony Singh of the England & Wales Cricket Board joins CIL's Tabitha Elwes to discuss how rights holders and broadcasters must leverage technological advancements to create unique and personalised sports experiences.
