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Media
The media landscape is changing dramatically as digital is altering not only how content is distributed and consumed, but also the very nature of the content itself. There is a shift to real-time and on-demand media, a growing importance of the data associated with both the content and the consumer, and the emergence of new business models.
These changes are having knock-on effects across the value chain. There is demand for more flexible approaches to technology and services, for the cost benefits of multi-client platforms and cloud solutions and for more sophisticated analytics to target and tailor to end-users.
In this environment, incumbents are having to work harder to maintain their positions and think laterally about how to evolve their models; while new players, without the baggage or infrastructure of mature businesses, are seeing opportunities to disrupt media markets.
Consumer media: We have considerable experience working with leading players in broadcast, production, online and pay-TV and sport.
Business media: Our knowledge covers many verticals such as legal and business information and education; contract publishing and printing, trade shows and conferences, and talent agencies.
Marketing and communications: Our work in this space covers digital agencies, advertising data and analytics, advertising distribution and clearance and in-house marketing solutions.
Media technology: We have done significant work in broadcast operations and sports technology and have in-depth knowledge of specialist media solutions and consumer devices.
Consumer media: We have considerable experience working with leading players in broadcast, production, online and pay-TV and sport.
Business media: Our knowledge covers many verticals such as legal and business information and education; contract publishing and printing, trade shows and conferences, and talent agencies.
Marketing and communications: Our work in this space covers digital agencies, advertising data and analytics, advertising distribution and clearance and in-house marketing solutions.
Media technology: We have done significant work in broadcast operations and sports technology and have in-depth knowledge of specialist media solutions and consumer devices.
Ongoing strategic and operational support: We have a track record of providing long-term, follow-up support projects with our clients to assist future planning.
Bolt-on strategy & market mapping: We are increasingly supporting businesses’ M&A strategies, focusing on identifying targets with complementary capabilities to expand service offerings.
Platform delivery: A key theme of much of our work is helping businesses shift their delivery focus from single platform playout to more agile, best-of-breed solutions.
Digital transitioning: Previous engagements have given us experience in assisting media organizations transition from traditional formats to digital-first and data-led propositions.
Media production forecasting: We have developed a proprietary database of historic and future production trends (e.g. success of genres, formats and production companies) which can be used by players in the sector to inform strategic decision making.
Ongoing strategic and operational support: We have a track record of providing long-term, follow-up support projects with our clients to assist future planning.
Bolt-on strategy & market mapping: We are increasingly supporting businesses’ M&A strategies, focusing on identifying targets with complementary capabilities to expand service offerings.
Platform delivery: A key theme of much of our work is helping businesses shift their delivery focus from single platform playout to more agile, best-of-breed solutions.
Digital transitioning: Previous engagements have given us experience in assisting media organizations transition from traditional formats to digital-first and data-led propositions.
Media production forecasting: We have developed a proprietary database of historic and future production trends (e.g. success of genres, formats and production companies) which can be used by players in the sector to inform strategic decision making.
Building a digital agency group
For many years, marketing services have been dominated by publicly listed holding companies. However, a new breed of digital-first group, with a very different model, is taking share.
Broadcast Indie Survey Review 2022
CIL launches its latest review of the Broadcast Indie Survey 2022, which identifies long-term trends in production and commissioning. This year shows a steady rewinding back towards pre-COVID revenue levels and continued growth in international commissions and regional production.
What does the future hold for digital marketing agencies?
Digital-first brands are bringing digital marketing in-house. So how do agencies need to evolve to remain relevant?
