Expanding your business beyond its core market can be daunting. CIL provides expert advice on whether expanding into new markets, geographies or products is the right decision for your business and the most effective way to do so.

Our methodology is based on insights gained from thousands of market mapping and strategic expansion exercises and is designed to uncover untapped opportunities. We aim to prevent the common pitfalls that lead to failed market entries by thoroughly examining the market, channel, customers, competitive behaviors, cost dynamics, and internal capabilities.

We offer a range of services to support all aspects of proposition development and market entry, including:

  • Assessing the most attractive markets, geographies and sectors for market entry
  • Identifying key components for success in launching new products and entering new markets
  • A modular approach that allows for efficient solutions and targets the areas where confidence is needed, helping you to a ‘go/no-go’ decision sooner
  • Determining the most successful path to market through organic, hybrid, or inorganic growth strategies
  • Developing an optimal go-to-market strategy, including customer segmentation and targeting, value proposition, product and service offering, brand positioning, pricing, channel, sales and support model

By leveraging our deep sector expertise and tried and tested methodologies, we can help you move quickly and gain competitive advantage while supporting the company’s wider growth strategy.

If you are interested in learning more about how our services can support your market entry strategy, please don’t hesitate to contact us.

Sign up to our mailing list to receive our latest insights.