Building an effective sales function is essential for maximizing profitability and ensuring long-term success.

CIL’s sales capability audit provides a structured review of the health of a company’s sales function, working with you to develop a clear roadmap for boosting sales effectiveness and operational scalability. It identifies common sales challenges that could be hampering growth and delivers an actionable plan for enhanced sales performance, which includes:

  • Clarity over current sales capability and identification of development areas
  • An actionable plan for addressing capability gaps
  • Identification of opportunities for revenue and profitability improvement
  • Implementation and change management support
  • A post-implementation tool kit that can be used to track performance

We assess hundreds of KPIs, from account management and systems to team structure and strategy, while working with management to ensure that the team, systems and processes are optimized to deliver on the company’s overarching strategy. Our structured framework measures progress towards goals, making sure that day one successes aren’t eroded over time. Depending on the needs of the client, implementation can range from education sessions with the sales team to working on a one-on-one basis with senior salespeople and shadowing sales meetings.

If you are interested in learning more about how we can optimize your company’s sales strategy, please get in touch.

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