Our Advanced Analytics practice takes a comprehensive approach to harnessing business data, combining sector insight with the latest analytics techniques to drive commercial value. Our work provides clear, actionable insights that support decision-making.
How we support our clients:
Analytics use case audit (AUCA)
It can be difficult to know where to start or how to improve the way a business uses data. An AUCA cuts through the digital noise, helping company’s understand the potential of their data. We work closely with clients to define the steps needed to realize value from their data.
Business intelligence builder
Companies generate more data than ever. Working with multiple datasets from across the business can make it challenging to understand how a company is really performing and drive value in an increasingly competitive marketplace. Visualization is an important and useful tool to unlocking a company’s competitive edge – our team help to automate analysis and populate intuitive dashboards that support strategic decision-making.
Digital due diligence
Evaluating and benchmarking a company’s digital footprint can highlight risks and identify growth opportunities. Our Advanced Analytics teams can conduct a comprehensive audit of a company’s digital channels, reach, and capabilities, advising on problem areas and how best to activate, engage and grow its customer base.
Businesses with multiple physical sites often struggle to understand how their entire business, as well as each individual site, is performing and plan effectively for the future. We help our multi-site clients build both a holistic and granular understanding of their site portfolio.
Deciding on the right location for new sites is both an art and a science. From maximizing revenue and capitalizing on local relationships, to recruiting new talent and increasing a customer base – choosing the right location is critical. We support businesses in finding the most attractive locations for growth and expansion.
Customer experience tracking
Understanding a company’s customer base can unlock new opportunities and open the door to diagnosing and remedying potential issues. Our Advanced Analytics practice helps clients put data-driven customer insights at the heart of decision-making, leading to improved conversion, reduced churn and revenue / margin growth.
A US pharmaceutical services client engaged CIL to help identify opportunities for European expansion.
Digital Voice of the Customer
A holiday park business was receiving lower than expected online feedback for one of its flagship parks. They engaged CIL to identify the best possible way to deploy CAPEX to improve the guest experience.
Deciding where to open a new site is both an art and a science, but getting it right is essential to maximizing revenue, attracting new customers and recruiting talent. Here, James Fothergill discusses how we use data to inform site roll-out strategies.