All organizations have access to a rich pool of internal and external data, but very few take full advantage. CIL’s team of data scientists support evidence-based, data-driven business decisions by helping to answer questions that were previously unanswerable. These insights provide a unique understanding of the challenges and opportunities facing a business, bringing clarity to future strategy.

Our expertise We have extensive experience applying advanced analytics approaches to support a range of business needs:

Strategic management advice
Supporting management teams to make informed, commercially linked decisions.

Operational guidance
Working with businesses and investors to identify areas for improved efficiency, including guidance on the management and use of business data.

Due diligence support
Assessing commercial performance and future growth potential through the investment process.

 
Our expertise We have extensive experience applying advanced analytics approaches to support a range of business needs:

Strategic management advice
Supporting management teams to make informed, commercially linked decisions.

Operational guidance
Working with businesses and investors to identify areas for improved efficiency, including guidance on the management and use of business data.

Due diligence support
Assessing commercial performance and future growth potential through the investment process.

What we do Some of the ways we help organizations include:

Data strategy audit
Auditing the data culture of a business and implementing change to provide a competitive edge.

Digital listening tools
Analyzing social media sentiment, online reviews and commentary to unearth data-driven customer insight.

Micro-market segmentation
Providing a granular map of a business’s competitive landscape and the drivers of a given market to inform strategic decisions.

Customer behavioral analysis
Identifying commercially relevant customer behaviors, demographic trends and performing market basket analysis by conducting in-depth analysis of available transactional and customer data.

Pricing strategy
Helping businesses to maximize revenue and customer loyalty through evidence-based pricing models.

Location planning and site roll-out
Optimizing existing locations or identifying new sites for roll-out by assessing the key metrics that define a successful site.

Network design and optimisation
Ensuring efficiency of distribution, resource planning and geographic coverage through auditing the performance of current sales territories.

Pitch and tender support
Creating a winning edge for organizations by providing bespoke analysis for competitive tenders and pitches

 
What we do Some of the ways we help organizations include:

Data strategy audit
Auditing the data culture of a business and implementing change to provide a competitive edge.

Digital listening tools
Analyzing social media sentiment, online reviews and commentary to unearth data-driven customer insight.

Micro-market segmentation
Providing a granular map of a business’s competitive landscape and the drivers of a given market to inform strategic decisions.

Customer behavioral analysis
Identifying commercially relevant customer behaviors, demographic trends and performing market basket analysis by conducting in-depth analysis of available transactional and customer data.

Pricing strategy
Helping businesses to maximize revenue and customer loyalty through evidence-based pricing models.

Location planning and site roll-out
Optimizing existing locations or identifying new sites for roll-out by assessing the key metrics that define a successful site.

Network design and optimisation
Ensuring efficiency of distribution, resource planning and geographic coverage through auditing the performance of current sales territories.

Pitch and tender support
Creating a winning edge for organizations by providing bespoke analysis for competitive tenders and pitches

Case studies

Micro-market segmentation

A US pharmaceutical services client engaged CIL to help identify opportunities for European expansion.

Read more

Digital Voice of the Customer

A holiday park business was receiving lower than expected online feedback for one of its flagship parks. They engaged CIL to identify the best possible way to deploy CAPEX to improve the guest experience.

Read more

Site roll-out

Deciding where to open a new site is both an art and a science, but getting it right is essential to maximizing revenue, attracting new customers and recruiting talent. Here, James Fothergill discusses how we use data to inform site roll-out strategies.

Read more
Sign up to our mailing list to receive our latest insights.