The Future of Digital Marketing Agencies
18th December 2019
The multitude of benefits brought by digital advertising continue to drive the growth of the sector.
However, marketing budgets are shifting, with spend on social taking share from spend on search and larger digital-first brands are increasingly bringing elements of digital marketing in-house. So how do agencies need to evolve to remain relevant?
In this insight piece, CIL’s media team explore how agencies can differentiate themselves in this dynamic market.
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