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Pricing and margin strategy
Pricing is a powerful growth lever that can have more of an impact on a company’s bottom line than cutting costs or boosting sales. An optimized, analytics-driven pricing strategy creates immediate and sustained commercial value.
We recognize that every business faces unique challenges when it comes to pricing effectively. We work closely with our clients to understand where their pricing power lies, exploit key pricing levers, uncover opportunities and eliminate areas of low margin.
We offer a range of services to help you achieve your pricing goals, including:
- Pricing discovery: we work with you to quickly identify areas of significant opportunity. We use executive workshops to align on priorities and ensure senior stakeholders are bought into the process and outcomes.
- Pricing strategy: we conduct objective market and customer research to understand your current competitive position and the value delivered to your customers. This process uncovers your hidden pricing power and allows us to determine the optimal pricing strategy for your business.
- Transaction pricing: we use an analytics-led approach to optimize your pricing, uncover any pricing leaks and significantly improve your pricing control. By merging disparate datasets and applying the latest advanced analytics techniques, we can hand over a permanent management tool that you own, giving you the ability to continually optimize your pricing and ensure you are getting the most value out of your transactions.
- Implementation support: successful implementation is critical to achieving the desired outcomes of your new pricing solution, so we are implementation-focused throughout all of our engagements. Our teams will work with you to create a tailored approach to implementation, ensuring it suits your specific needs, company culture and processes. We provide ongoing support and help you track your progress to ensure the value of your pricing strategy is maximized.
Contact us to learn more about how we can support you with your pricing and margin strategy.